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Nike is the master of segmentation

 
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MessagePosté le: Lun 31 Oct - 11:29 (2016)    Sujet du message: Nike is the master of segmentation Répondre en citant

Loading...Nike is a major publicly traded sportswear, footwear and equipment Nike Air Max 1 Femme pas cher supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com, 2011).

Most of the consumer of Nike's products is mainly athletic. Nike is the master of segmentation, their segmenting market typically target's athletes, both women and men from the age 15 to 35. Nike's targeting market is active people who enjoy high quality sporting goods, especially footwear. Nike focuses on creating premium consumer experiences on product innovation, brand leadership and elevated retail presence. Nike targets on these customers by agreements between Nike and athletic teams, college's athletic teams for products sponsorship and eventual promotion to the members of these teams. Even though others are likely to buy the products, Nike focuses on the athlete more than any group of individuals even though it also target on the youth. This strategy is especially successful because of its ability to reach a large number of athletes.

Since Nike has implemented Nike Air Max 1 Homme Vente] several marketing strategies, it had incurred high costs in producing and promoting its products. The costs are increase among handling inventory, designing, advertising and production. (Abhiroopsur, 2009) Beyond that, the inflation had raised the costs of raw materials and transportation. To deal with these problems, Nike has increased the products' prices and reduces its marketing budget. Therefore, this could hurt the long-term growth of the Nike. (Taulli, 2011) According to Boggan (2001), Nike had also employed child labor in Cambodia to reduce its production and labour costs. This had affected its brand image, and it might have many people boycott Nike and stop to buy anything from Nike. (Boggan, 2001) Furthermore, Nike has been using child labour in the production of its soccer balls in Pakistan. (TED, 2011)

More efficient product distribution is the more sales and thus more profits. The delivery of the right products and at the right time to the customers is not only effect the utility but also leads to high level of consumer's satisfaction and loyalty. Nike distributes its products on different level basis. The high premium products are given to a certain distributors while leaving the low priced to be sold at highly discounted price at the retail stores such as Wal-Mart (Jeannet J, 200, pp 44).

Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and Nike Air Max 90 Femme pas cher influencing sports and fitness preferences through various marketing strategies. Now we discuss the pros of Nike's core marketing strategies and related them to the relevant marketing theories help us to depth understanding.

Aries Merritt specializes in 110 meters hurdles and is currently the US National Indoor champion in the 60 meter hurdle race. With couple of international gold medals under his belt, the entire USA will be keeping a keen eye on his performance during this Olympic season. To keep things lightweight and comfortable for him, Reebok has been sponsoring thi Nike Air Max 90 Homme Vente] s athlete and has provided Merritt with custom designed Reebok shoes.
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MessagePosté le: Lun 31 Oct - 11:29 (2016)    Sujet du message: Publicité

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